We create partnerships and opportunities for the floor covering industry.
    Whether it's launching a new brand or business, finding a buyer or new partners, determining your best
     channel strategy, finding new distribution points, improving business disciplines, creating a social marketing strategy,
           finding new markets, or training and motivating your sales people, we have the expertise.       
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China Briefing: the Growing Opportunity in China
A look at China's economy, consumer market, floor covering demand and logistics channels for the floor covering industry
Assessing opportunities in China; the market, logistics and consumer buying habits  (Jim Gould)
Reaching the Consumer in a Changing Landscape  (Jim Gould)
The Great Urbanization: Threats and Opportunities in Floor Covering (Jim Gould)
More than One Way to Skin a Building - Ceramic Tile, Brick, and Natural Stone Veneers (Donato Pompo)
Research Shows Stone consumption Continues Upward Climb (Donato Pompo)
RETAILING: Big Store, Little Store (Warren Tyler)
Curling Carpet Tiles (Lew Migliore)
Concrete Curing Additives and Topical Treatment (CFR Volume 39 Lew Migliore)
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Jim Gould, President Floor Covering Institute
Mitchell Dancik
Stuart Hirschhorn
Lew Migliore
Donato Pompo
Christopher P. Ramey
Ruud Steenvorden
Warren Tyler
Christine Whittemore
David Wootton
    The Floor Covering Institute is an independent consultancy focused on the floor covering industry and related markets.  
    Our mission is to create solutions and opportunities for our clients.

    Our consultants are all experts from within the flooring industry with specific areas of emphasis unique to their own
    experience.  Under the umbrella of the Institute,  these consultants create a unique brain trust capable of addressing
    issues within every tier of the industry - retail, manufacturing, distribution, logistics, importing or exporting.  We also advise
    and inform international investors and financial markets.

    Founded in 2007 by industry veteran Jim Gould, the institute serves clients around the globe.  
Meet the consulting team.
Learn more about how we can help you  and how to engage the institute
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Visit our blog  - we write about events and issues that affect the flooring industry
                           The Floor Covering Institute, LLC
Just published
Luxury Vinyl Tile: An Analysis of Growth, Opportunities and Threats Authored by Jim Gould and Stuart Hirschhorn
    What is the long-term opportunity for LVT flooring?
    Will new plants under construction cause over capacity?
    How will new capacity affect prices and market shares?
    Will LVT resist the pressure of commoditization?
    What is the biggest threat to LVT?
These questions and more are addressed in the LVT report just released by Catalina Research and the Floor Covering Institute.
Just Published -
A joint report on the
U.S. Luxury Vinyl Tile
(LVT) Flooring
by Stuart Hirschhorn
Catalina Reports
Jim Gould

read more
Email:  info@floorcoveringinstitute.com  Ph 314-991-7770   12 Woodbridge Manor Road  St. Louis, MO 63141