THE Floor Covering Institute  -  Consulting for the floor covering industry
James C. Gould is president and founder of the
Floor Covering Institute.  A 38 year veteran of the floor
covering industry, was honored as "One of the Industry's 20
Most Influential Men", Mr. Gould now offers his experience
and services to the industry through the Institute.  
Read the
latest interview with Jim Gould at
FlOORING THE
CONSUMER'S BLOG SPOT
 

Lew Migliore is  President of  LGMTCS and
Associates, a technical consulting firm specializing in all
aspects of product and installation performance.  Mr.
Migliore is a 37 year veteran of the flooring industry.

Christopher P. Ramey, President  of Affluent
Insights, has 30 years of executive management in the
flooring industry and luxury space.  His expertise is
innovative and strategic thinking and planning to create
competitive advantages and sustainable growth.

Carl Ruland is President of the European
company,Global Flooring Consulting, specializing in
identifying markets for products in Europe.  His offices are
in Bonn, Germany.  
Read the lastest interview with Carl
Ruland at
FLOORING THE CONSUMER'S BLOG SPOT

Christine B. Whittemore is the founder and
Chief Simplifier of Simple Marketing Now  a consultancy
focused on bridging traditional marketing with social
marketing to improve the customer experience and build
brand.  Ms. Whittemore is a marketing professional with16
years experience in the floor covering industry.

David Wootton is the President of The Wootton
Group LLC with offices in  the U.S. and the UK. Mr. Wootton
is an international business professional with 17 years
experience as a hands on chief executive of major U.S.
flooring  manufacturers.
Jim Gould

OTHER SERVICES
Market Studies
Competitive Comparisons
Media Relations
Key Note Speakers
Creative Writing
Training
Expert Witness Testimony
Executive Recruiting

PRODUCT CATEGORIES
Broadloom Carpet
Area Rugs
Hardwood
Bamboo, Cork
Laminate
Ceramic and Stone
Sundries
Cleaning Products
Specialty Products

STRATEGIC PLANNING
Mergers and Acquisitions
International Business
Market Development
Product Development
U.S. Exports
Global Product Sourcing

MARKET SEGMENTS
Residential
Commercial
Luxury
Consumer Trends

OPERATIONS
Distribution
Logistics
Installations
Claims Resolutions
Customer Service
JIM GOULD, FOUNDER

Christine Whittemore
Christine Whittemore

Floor Covering Institute LLC
Two CityPlace Drive, Ste 200
Saint Louis, MO 63141
PH:  314-812-2700

info@floorcoveringinstitute.com
Contact Us
http://www.domotex.de/homepage
http://www.talkfloor.com
  FLOORING THE CONSUMER
flooringtheconsumer.blogspot.com
   
   
   
   

    The Floor Covering Institute's mission is to help flooring industry
    companies solve problems, improve their competitiveness and identify
    new business opportunities.

    The institute draws upon the expertise of a group of industry executives with current, relevant
    experience in  nearly every major area of floor covering and general business disciplines.   Our clients
    consist of retailers, foreign and domestic manufacturers, logistics providers, distributors, associations,
    investment bankers and governments in North America, Asia, Europe and Australia.

    Strategic areas of focus include mergers and acquisitions, international business, market development,
    product sourcing, marketing in the retail environment, distribution and logistics, among others.

    We have expertise in residential, commercial, luxury and DIY markets and can assist with strategy
    and implementation of important operational disciplines such as logistics, warehousing, installation
    standards, claims resolution and customer service.  Other Services  include research studies,
    industry reports, product segment reports, white papers, creative writing and editing for
    merchandising, websites, and training materials, plus preparation and coordination of media releases.  
    We are available to testify as experts in litigation and mediation and will help with executive
    recruiting.

    Institute consultants are hands on executives who have worked in floor covering for many years and
    understand the problems facing the industry today.  They are passionate about the industry and the
    people in it and each of the associates have consulting expertise and businesses of their own and will
    work on an individual or team basis depending upon client needs.  This puts the resources and networks
    of several consultancies at our disposal for the benefit of our clients.


A Free Market is a Beautiful Thing - Jim Gould
                     


Light at the End of the Tunnel? - Jim Gould
                                   Tempering Enthusiasm with Reality  - on the current status of the industry turnaround.

           
        
         

       



      As it Begins Second Year
    St. Louis Mo, - April 6, 2009 ---  Christine Whittemore, US flooring industry veteran, and Carl Ruland,    
    European flooring expert, have become   the newest members of the Floor Covering Institute announced
    founder  Jim Gould.  The Institute is dedicated to providing global consulting services to the floor covering
    industry.  Read the full article in the PRESS Section on the News Page: NEWS

    Ms. Whittemore is an expert in social media and marketing. Read about how blogging has become main stream media
    in a recent post on Ms. Whittemore's website  Simple Marketing.com
"More companies go bankrupt on the upturn that when sales are falling because they
lack the capital to fund growth.Think like a seasoned race car driver running under a
yellow flag; don't give up ground while the going is slow and position yourself to break
out of the pack when the race resumes."
 Read the full article on the News Page:  NEWS
An example of free market in action takes place between China and Russia.  Business
schools around the world take note
.  Read the full article on our News Page. NEWS
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