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What is the Wood Flooring Forum?  March 21, 2011 - Shanghai China
An international summit on the wood flooring industry will be held in Shanghai, China March
21, 2011, one day before Asia's largest floor covering show,
Domotex asia/Chinafloor.
The event is organized by the Floor Covering Institute, VNU exhibitors and the China
National Forest Products Industry Association (CNFPIA).
Jim Gould, president of the Floor
Covering Institute, is Strategic Director.

The WFF is the only summit of its kind. This year organizers have shortened the general
session and added educational breakout sessions for more intimate discussions on
strategic topics.
Wood Flooring Forum to address "Forces of Change"
in the wood flooring industr
  • Environmental issues affecting innovations
  • Legal issues
  • Market opportunities and obstacles
  • The burgeoning Asian floor covering market
  • The duty of the global industry to educate the consumer about the
    benefits of wood flooring
  • Carbon Sequestration
  • The importance of the UN's International Year of Forests to the
    industry and our marketing messages
  • Major markets defined
  • Doing Business in major markets
  • Taking product to market through US/EU and China's retail channels

One day before Domotex Asia opens in Shanghai,  the international Wood
Flooring Forum (WFF) will present an overview of opportunities and
obstacles in the wood flooring industry, addressing legal and
environmental issues, market trends and the ITC investigation. The United
Nations’ International Year of Forests 2011 will be introduced to the
flooring industry with discussion of how the message of the IYOF could be
harmful to the wood flooring industry if the industry does not respond with
its own message about benefits of wood flooring.  The forum is geared
towards industry executives and buyers around the world.

Jim Gould, President of the Floor Covering Institute, and Strategic Director
of the WFF has shortened the formal general session and added intimate
panel discussions to give  attendees access to experts on global market
issues.  The sessions will be presented in two tracks one with an Eastern
market focus and the other concentrating on Western markets.
Wood Flooring Forum 2011
Shanghai, China  - March 21, 2011
Afternoon breakout sessions tailored to
the Western audience include:

Session 1:  Defining the Asian Market.  
Asia’s construction boom is creating the
largest floor covering market in the world.
This session will examine the potential of
China’s market and the burgeoning LEED
and sustainable products market there.  
China is building more than 20 billion
square feet of floor space a year to support
its migrating populations.   This huge
construction boom will create an
unprecedented shift in supply and demand
and will also create opportunities for
Western companies.

Session 2: Doing Business in China.   
Business customs and practices in China as
well as certifications, dispute resolution,
transfer of title, banking and customs will
be covered in this session.

Session 3: Marketing and Sales in China.  
The channel to market in China is vastly
different than in the US or Europe.  China’s
largest flooring retailers will explain what
suppliers must know about marketing,
distribution and retail flooring in China.

Similar information will be given for both
the EU and US markets in parallel tracks.
Thomas Baert, President of Chinafloors, will address forces affecting the international flooring industry. Among the
panelists and participants:
Frank Ready, executive vice president of Armstrong World Industries and CEO of Armstrong
Floor Products Worldwide;
PowerDekor, Elegant Living, Chinafloors, Nature, the National Wood Flooring Association,
the European Federation of Parquet Importers, China National Forestry Products Association, the Floor Covering
Institute, Home Decor International
and the international floor covering press.  Jim Gould, President of the Floor
Covering Institute,
will give an overview of the growing Asian floor covering market.  Sandy Montero, publisher and editor
in chief of Floor Covering Weekly, and
Matt Spieler, senior executive editor of Floor Covering News, will moderate two
breakout sessions covering markets.  

Mr. Michael Wiener, Principal and Director of Gensler Singapore, will introduce the sustainable building strategies for the
Shanghai Tower project -  how sustainability in design, strategy and materials is creating one of the most sustainable
structures in the world  - the Shanghai Tower. It uses wind turbines, a rainwater collection system, two envelope layers
that surround nine interior sky gardens to improve air quality and an ingenious twisting design that mitigates lateral loads
from wind. Michael Wiener, principal of Gensler, architects of the 121 story Shanghai Tower, will speak on sustainability as
a strategy and a viable financial approach in construction and materials.

Cost to Western attendees is: $99 – this is a special rate reduced from $280.
Includes Lunch and translation services.

Venue: the brand new 5 star
Kerry Hotel in Pudong, Shanghai, only minutes from the Domotex asia/Chinafloor venue.

The forum is co-organized by China’s National Forest Products Industry Association, US based Floor Covering Institute LLC  
and VNU Exhibitions and will be held March 21 at the Kerry Hotel Pudong, adjacent to the Shanghai New International Expo
Center where Domotex asia CHINAFLOOR  opens the following day.  For more information or to register please contact
Jimmy Zhao -
or Jim Gould